Lead Management Market Estimated to be Driven by Innovation and Industrialization

Lead management isbusiness-to-business and direct-to-consumer oriented set of practices, methodologies and systems intended to generate and to qualify new potential business prospects. Lead management is usually done through various marketing programs or campaigns. Lead management maintains business relations between its outgoing consumer advertising and the relevant responses to that advertising. Lead management aids in Customer Relationship Management (CRM) and sales management. Lead management involves the acquisition of new customers, maintenance of market brand identity and selling to current clienteles which enables business profitability. Lead management includes handling of different types of leads such as web leads, aged leads, event & purchased leads and trigger leads. Lead management comprises various services such as lead scoring, lead nurturing, campaign management or e-mail marketing, etc. Lead filtering and assessment is carried out by data verification (e.g. mobile or telephone numbers, address scrubbing and zip codes), device intelligence (e.g. device fingerprint, true geo location, botnet proxy detection and real IP detection), fraud screening, data appending (e.g., appending third-party data like credit, purchase history and preferences), lead scoring/grading and prioritization. In this modern era, lead management process has rapidly becoming technology-centric and shifted from manual workload to automation systems. Therefore, the lead management market is anticipated to grow significantly during the forecast period._x005F _x005F

Global Lead Management Market: Drivers and Restraints_x005F _x005F

Rapid establishment of new industries or enterprises along with large global company purchase is expected to drive the demand for lead management. Furthermore, increasing adoption of lead management among the small or midsize businesses (SMBs) is anticipated to propel the demand for lead management. In addition, growing collaborations between marketing and sales teams is the significant factor to boost the demand for lead management._x005F _x005F

Some challenges are hampering the growth of global lead management market which are convincing channel partners about fair lead distribution system and to grasp their attention while taking a follow-up of leads, issues with reporting such as getting multi-line partners to sell their product as compared to competitor products, etc. In addition, convincing channel managers to avoid manually revised leads before it can be allocated, and market strategies which include complex mixtures of direct selling offices and resellers are anticipated to restrain the growth of the global lead management market._x005F _x005F

Global Lead Management Market: Segmentation_x005F _x005F

Global Lead Management Market, by Technology_x005F _x005F _x005F _x005F

Batch Imports_x005F _x005F _x005F

Electronic Data Transfer_x005F _x005F _x005F

Quick Apply Web Forms_x005F _x005F _x005F _x005F

Global Lead Management Market, byType of Service_x005F _x005F _x005F _x005F

Major Accounts_x005F _x005F _x005F

Round Robin_x005F _x005F _x005F

Geographical_x005F _x005F _x005F

Historical Match_x005F _x005F _x005F

Proximity/Radius_x005F _x005F _x005F _x005F

Global Lead Management Market, by Deployment_x005F _x005F _x005F _x005F

Cloud-Based Platform_x005F _x005F _x005F

Web-Based Platform_x005F _x005F _x005F _x005F

Global Lead Management Market, by End User_x005F _x005F _x005F _x005F

Healthcare_x005F _x005F _x005F

Financial Services Sector (Insurance and Mortgage)_x005F _x005F _x005F

Professional Services Sector_x005F _x005F _x005F

Sports & Entertainment_x005F _x005F _x005F

Non-Profit Organizations_x005F _x005F _x005F

Education Sector_x005F _x005F _x005F

Hospitality, Travel & Tourism_x005F _x005F _x005F _x005F

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Global Lead Management Market: Regional Outlook_x005F _x005F

Geographically, the global lead management marketis segmented into seven regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and the Middle East and Africa (MEA). North America is the market leader in the global lead management market owing to favorable change in mortgage market in this region. APEJ and Japan collectively contribute significant share to the global lead management market owing to increasing digital connectivity in these regions which is propelling the demand for lead management. On the other hand, surge in travel and tourism services in European countries is expected to exhibit growth for the lead management market. Increasing healthcare spending in Latin America is anticipated to derive demand for lead management. In addition, increase in chronic diseases such as cancer and diabetes in Mexico are driving demand for health care services which is anticipated to boost demand for lead management._x005F _x005F

Global Lead Management Market: Key Players_x005F _x005F

The prominent players in the global lead management market are_x005F _x005F _x005F _x005F

Salesforce_x005F _x005F _x005F

Oracle_x005F _x005F _x005F

SAP_x005F _x005F _x005F

IBM_x005F _x005F _x005F

Microsoft_x005F _x005F _x005F

Siebel CRM Systems, Inc._x005F _x005F _x005F

MarketNet_x005F _x005F _x005F

Vovici-Verint_x005F _x005F _x005F

Pipedrive_x005F _x005F _x005F

Inside sales box_x005F _x005F _x005F

Drishti_x005F _x005F _x005F

Sales optimize_x005F _x005F _x005F

ProsperWorks_x005F _x005F _x005F

Zoho_x005F _x005F _x005F

Nutshell_x005F _x005F _x005F

Marketo_x005F _x005F _x005F

Hubspot_x005F _x005F _x005F

DemandGen International, Inc._x005F _x005F _x005F

VanillaSoft_x005F _x005F _x005F

NAVIS_x005F _x005F _x005F _x005F

The major lead management service providers are implementing strategies such as merger and acquisition and also providing services such as cloud based platform as well as mobile based applications or tools which is enabling ease of use for the lead management users._x005F _x005F

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, and applications._x005F _x005F

The report covers exhaustive analysis on:_x005F _x005F _x005F _x005F

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Market Segments_x005F _x005F _x005F

Market Dynamics_x005F _x005F _x005F

Market Size_x005F _x005F _x005F

Supply & Demand_x005F _x005F _x005F

Current Trends/Issues/Challenges_x005F _x005F _x005F

Competition & Companies involved_x005F _x005F _x005F

Technology_x005F _x005F _x005F

Value Chain_x005F _x005F _x005F _x005F

Regional analysis include_x005F _x005F _x005F _x005F

North America (U.S., Canada)_x005F _x005F _x005F

Latin America (Brazil, Rest Of Latin America)_x005F _x005F _x005F

Western Europe (Germany, Italy, France, U.K, Spain, Rest Of Western Europe)_x005F _x005F _x005F

Eastern Europe (Poland, Russia, Rest Of Eastern Europe)_x005F _x005F _x005F

Asia Pacific excluding Japan (China, India, ASEAN, Australia & New Zealand, Rest Of APEJ)_x005F _x005F _x005F

Japan_x005F _x005F _x005F

Middle East and Africa (GCC countries, S. Africa, Rest Of MEA)_x005F _x005F _x005F _x005F

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies._x005F _x005F

Report Highlights:_x005F _x005F _x005F _x005F

Detailed overview of parent market_x005F _x005F _x005F

Changing market dynamics in the industry_x005F _x005F _x005F

In-depth market segmentation_x005F _x005F _x005F

Historical, current and projected market size in terms of volume and value_x005F _x005F _x005F

Recent industry trends and developments_x005F _x005F _x005F

Competitive landscape_x005F _x005F _x005F

Strategies of key players and products offered_x005F _x005F _x005F

Potential and niche segments, geographical regions exhibiting promising growth_x005F _x005F _x005F

A neutral perspective on market performance_x005F _x005F _x005F

Must-have information for market players to sustain and enhance their market footprints_x005F _x005F _x005F _x005F

NOTE – All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights._x005F

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