When the temperature drops down, cold and windy weather takes the toll on skin and the most affected part of a body is the face. The only saviour when the face skin becomes dry and dull due to cold weather is winter care creams. The skin cream which is generally enriched with vitamin E, natural oils such as jojoba and olive oil, rose petals and various fruit extracts particularly grape seed, protect the face skin from getting dry and provide a glow, softness and fairness. It, therefore, becomes necessary for the consumers to keep a face cream in winter cosmetic kitty. Winter care creams are suitable for the three types of face skins, i.e. normal, oily and dry. Many winter care face creams are designed to reduce the signs of peeling and repair fragile face skin due to winter dryness. The strong moisturising formula in face cream also fulfils the therapeutic purpose of consumers during winters.
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Winter Care Creams Market: Advantages and disadvantages
Appropriate use of winter care creams boost hydration in skin and creates the protective layer of moisturiser which prevents the face skin from flaking. Every region has different winter pattern. In some areas, winters meant for chilled nights and sunny days. In such condition, winter care creams not only moisturise the face skin but also work as a sunscreen which protects the face skin from UV radiation. Many winter care creams have medicinal qualities and apart from only moisturising the face skin, they have the ability to reduce a pimple and have antiseptic/ anti-fungal qualities. The winter care cream, however, has disadvantages too and the heavy hand with it lead to breakouts, clogged pores and dull skin. Facial skin is very sensitive and delicate and therefore excessive use of winter care creams suffocates the skin instead of giving a glow on the face in winters.
Winter Care Creams Market: Drivers and restraints
Huge promotion of winter care creams is one of the important factors which is fuelling the growth of the winter care creams market across the globe. Whether it is Television, newspaper, magazine or social media websites, the worldwide luxurious brands are competing with each other by hammering their products into the minds of consumers. Increasing per capita income and lavish lifestyle are also creating the lucrative market for winter care creams across the globe. Earlier, the cosmetic products were mainly meant only for women, however, now-a-day men are equally interested in using various cosmetic products which are creating robust development in the global winter care cream market. However, there are some hindrances which are adversely affecting on the growth of the winter care cream market. For example, none of the winter care cream is entirely herbal. There are certain chemicals elements included in the winter care cream which gives temporary glow but affects adversely on the skin. Many countries such as India and Israel and the European Union have banned the sale of any cosmetics that have been tested on animals. This banned will certainly hamper the growth of the winter care lotion market in few regions of the world. All these factors are acting as restraints for winter care creams market.
Winter Care Creams Market: Region and forecast
Western and Eastern Europe are likely to dominate the winter care creams market in the forecasted period. North America is a close competitor of Eastern and Western Europe in the case of leading the winter care creams market. Young population, the especially huge population of teens is likely to be a reason for fuelling the growth of winter care creams market in these regions. The countries in Asia-Pacific region are also likely to be the fastest growing economies during the projected period.
Winter Care Cream Market: Global brands
Nivea, Shiseido, L’Oreal, Lancome, Clarins, Pond’s and Aesop are some of the worldwide winter care cream brands.
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